MPAD developed the firm’s brand and messaging, as well as defining the target audience. This has included developing a range of marketing assets, such as the website, illustrations, infographics, banners, leaflets, animated gifs, videos, public relations, blogging and email marketing. The work supported the firm’s successful bid for a £10m tender.
Branding, Graphic Design, Information design, Strategy, Website Design, Work
branding. design. Website.
Cornwall Air Ambulance Trust / Groundcrew
MPAD has worked with Cornwall Air Ambulance Trust since 2010. In 2014, the charity wanted to launch a campaign to recruit 100 new volunteers during the year to support additional fundraising activities. Strategy: Develop a brand identity that volunteers and staff alike are proud to be part of, and communicate this brand across online and offline […]
Branding, Graphic Design, Marketing, Strategy, Work
Brand Identity. Marketing.
Brief Cornwall Blind Association is thought to be one of Cornwall’s oldest charities, having been established almost 160 years ago to support miners that had lost their sight. However, the charity name was alienating people living with sight-loss across the spectrum – quite simply, potential clients did not want to engage with them because they […]
Branding, Graphic Design, Strategy, Website Design, Work
Brand Identity. Website.
Truro Learning Academy
Following a move to become an Academy and a rebrand, Truro Learning Academy (formally Treyew Primary School) approached MPAD to help build the school’s reputation, generate positive media coverage and boost pupil numbers. Strategy: Creation of emotive yet informative messages to be sent out through social media, production of video to display a day at TLA, […]
Marketing, Public Relations, Strategy, Video, Work
Marketing. Strategy. Video.