Our approach

It all starts with a strategy. You wouldn’t go off on an expedition without a map, would you?


For everyone who wants to work with us, we drill down directly to what they hope to achieve. We’ve been in the communications game for 15 years, and we know that sometimes people come to us asking for a press release, when actually they need something a little different.

  • strategy

    Forming the strategy is unique to each client. We might kick off with a workshop, or brainstorm your key objectives. Either way, we will present you with a document that captures a firm way forward.

  • delivery mpad marketing design

    We work together across communications disciplines to integrate tactics across online and offline platforms. An agreed timeline, structured budget and added wriggle room enable extra moments of creative genius.

  • evaluate design marketing pr

    The final step is to evaluate the impact the project has had against our objectives. We then make recommendations about where communications might go from there.

Simple. Straightforward. Measurable.

Our services


Right from the beginning of the story, we understand your organisation within your sector. MPAD’s focus is on developing the strategy. We can advise at board level, get buy-in from staff, stakeholders or volunteers, and map a clear way forward creating the strongest impact.

Brand Development

Your brand is everything. So we develop brands that tell a story. The organisations we work with inspire hearts and minds and create insurmountable impact. From your receptionist to your digital impact, to your media coverage, your brand matters. MPAD are experts at getting it right.

Crisis Communications and Issues Management

Things happen. When it does hit the fan, we have the insight to plan for every eventuality. MPAD has a firm grip on the wheel to weather all storms. We’ve got extensive experience in crisis communications, and the right relationships to negotiate unhelpful media coverage – we’ve even won awards for it! So don’t panic. It’s all under control.

Community Engagement

When you want to make a big impact, you need everyone behind you. We are used to exploiting the right platforms to engage with micro, macro, and global communities to enthuse people to change, stand up and be counted, and sign on the dotted line.


Our strategy is to find the right approach for you. We’ll navigate your way through the wealth of opportunities, and keep abreast of new media. With design and copywriting genius at your fingertips, and media buying expertise, our advertising campaigns will impact your bottom line.

Graphic Design

Get our talented creative directors on your team at the conceptual stage, and be awe-inspired as they take you by the hand on a journey through their creative process to a perfect finish. Your artwork will have maximum impact with minimum fuss.

PR & Media Training

We’ve been around the block, so when it comes to the media, we know what question is up next. Trust us, some of our best friends are journalists. That’s why we equip you well to turn every media opportunity into a positive one. Our PR and media training gives you confidence to make an impact.


Our digital expertise gets your message out there, to the right people, on the right platform and lands right on target. Whether it’s your online content, email marketing, interrogating analytics reports, designing infographics, producing video, podcasts or sonic identities - Whatever you need, we make sure resonating digital impact is part of your campaign. Push. The. Button.


This is not the end of the story. We gather feedback from all sources to analyse the impact of your campaign. We’ve built in flexibility to allow for change and creative genius, and the results dictate the next chapter. Simple really.