Right from the beginning of the story, we understand your organisation within your sector. MPAD’s focus is on developing the strategy. We can advise at board level, get buy-in from staff, stakeholders or volunteers, and map a clear way forward creating the strongest impact.
MPAD developed the firm’s brand and messaging, as well as defining the target audience. This has included developing a range of marketing assets, such as the website, illustrations, infographics, banners, leaflets, animated gifs, videos, public relations, blogging and email marketing. The work supported the firm’s successful bid for a £10m tender.
Branding, Graphic Design, Information design, Strategy, Website Design, Work
MPAD has worked with Cornwall Air Ambulance Trust since 2010. In 2014, the charity wanted to launch a campaign to recruit 100 new volunteers during the year to support additional fundraising activities. Strategy: Develop a brand identity that volunteers and staff alike are proud to be part of, and communicate this brand across online and offline […]
Branding, Graphic Design, Marketing, Strategy, Work
Brief Cornwall Blind Association is thought to be one of Cornwall’s oldest charities, having been established almost 160 years ago to support miners that had lost their sight. However, the charity name was alienating people living with sight-loss across the spectrum – quite simply, potential clients did not want to engage with them because they […]
Branding, Graphic Design, Strategy, Website Design, Work
Following a move to become an Academy and a rebrand, Truro Learning Academy (formally Treyew Primary School) approached MPAD to help build the school’s reputation, generate positive media coverage and boost pupil numbers. Strategy: Creation of emotive yet informative messages to be sent out through social media, production of video to display a day at TLA, […]
Marketing, Public Relations, Strategy, Video, Work