Marketing. Public Relations.
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Glisten is a brand new glamping experience in South West France, launched by British husband-and-wife team Simon and Zoe Thomason. The accommodation comprises beautifully designed and furnished geodesic domes (think mini Eden!), complete with comfy bed for the grown ups,Fatboy beanbags, hanging beds for the kids and La Plancha grill for sophisticated cooking.
Strategy: National travel PR campaign combining brand partnerships with like-minded brands, press office targeting national travel titles, parenting blogger engagement and hand-picked press trips.
Delivery: Hardworking press office presenting Glisten for camping round ups and new travel openings, special offers. Brand partnerships with Annabel Karmel and Microscooters to boost data capture and social media engagement. What’s your Glisten Moment? Blogger challenge with hand-picked UK parenting bloggers
Impact: We’re still reaping the benefits but so far coverage includes travel round ups in Guardian Travel, Independent Travel, Family Traveller, France Magazine, Conde Nast Traveller email shot, tweet from Guardian Travel editor and more. Data capture of 3500+ through brand partnerships. 8 blogger pieces. Visit www.glistencamping.com