Totally Truro

Totally truro marketing public relations

Totally Truro is Cornwall’s first Business Improvement District, and manages a £1.5 million funding pot for improvements in Truro over a five-year period.

mpad’s Rachel Picken executed the lobbying PR campaign to encourage Truro to vote for a BID in 2007 and unlock the funding. mpad now workse closely with the core Totally Truro team to deliver PR campaigns around Christmas, a spring arts festival Art in the City plus the annual September music festival, Music Truro.







mpad also delivered Totally Truro’s comprehensive website www.enjoytruro.co.uk and works closely with the company’s designer Graeme & Rust to create eyecatching advertising campaigns. Neil Scott, BID manager, said: “Our activities focus on events and marketing and it was inevitable that we would need to work with a top notch marketing and PR company to assist in achieving our aims. Equally inevitable is that we would end up working with mpad and, in particular, with Rachel Picken.
“Rachel has been deeply involved in not only securing maximum exposure for events such as our Christmas and Music Festivals but in developing a brand new website (www.enjoytruro.co.uk ) for Truro which includes a dedicated page for each of the city’s businesses and a lively events section. We work in a truly collaborative partnership and, aside from her expertise in her field, Rachel’s knowledge of and commitment to Cornwall’s business community is a winner for us.”