King Harry Ferry

King Harry cow cam mpad public relations cornwall
After successfully working with the King Harry Ferry team to promote the 2009 Fal River Festival, mpad were asked to work with the company on an ongoing basis.
Covering all elements of the business - King Harry Ferry, St Mawes Ferry, King Harrys Cornwall, Park and Float and Orca Sea Safaris - mpad began the monthly PR campaign by promoting a new addition to the company’s fleet of vehicles - rickshaws.







After creating an initial Tour de France inspired press release to promote the King Harry team’s search for rickshaw riders, mpad’s Mark Picken contacted local media to set up photo and broadcast opportunities.
Coverage was achieved in the Falmouth Packet, West Briton, Western Morning News and Business Cornwall. A 3-minute piece featured on ITV The Westcountry Tonight and King Harry’s Toby Budd was interviewed live on the Martin Bailie programme on BBC Radio Cornwall.