marketing
Using our combined knowledge and experience, mpad works with businesses, organisations and charities to produce marketing strategies and campaigns designed to meet their aims and objectives.
Our knowledge of different disciplines allows us to create campaigns that will fit the clients’ needs. Whether that’s public relations, advertising, branding, flyers, brochures, Podcasting, video blogging and the use of social networking, we have the skills to tailor each area to suit our clients.
mpad also provide a complete design service >>
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Cornwall Chlamydia Screening Service
mpad was handed a brief from Cornwall’s Chlamydia Screening Service to raise awareness of the importance of Chlamydia testing amongst 16 – 25 years.
Working with the Cornwall Chlamydia Screening Service mpad launched the ‘Wee for a Wii’ campaign in the county’s colleges.
Running in November and December 2008 the campaign aimed to test around 6,000 students across Cornwall, from Penwith College in the west through to Saltash College in the east.
In order to reach the target market mpad is using a mixture of public relations, social networking and design.
Working with the Cornwall Chlamydia Screening Service mpad launched the ‘Wee for a Wii’ campaign in the county’s colleges.
Running in November and December 2008 the campaign aimed to test around 6,000 students across Cornwall, from Penwith College in the west through to Saltash College in the east.
In order to reach the target market mpad is using a mixture of public relations, social networking and design.
A Facebook group was set up as well as traditional PR through newspapers and student magazines.
“The idea behind the campaign is that any student who tests during the campaign will have their name entered into a draw to win one of five Nintento Wii’s,” said mpad’s managing director, Mark Picken.
“The test is quick and easy and the team are keen to take the stigma away and promote regular testing as a part of a healthy lifestyle.
“So we’re using different activities to get the message across about how important it is to be tested, as one in ten people who test have the infection which can be treated really easily with antibiotics.
“The idea behind the campaign is that any student who tests during the campaign will have their name entered into a draw to win one of five Nintento Wii’s,” said mpad’s managing director, Mark Picken.
“The test is quick and easy and the team are keen to take the stigma away and promote regular testing as a part of a healthy lifestyle.
“So we’re using different activities to get the message across about how important it is to be tested, as one in ten people who test have the infection which can be treated really easily with antibiotics.
“We’ve got a specific market at which to target so we’re really thinking about how to reach them.”
Outside London the Chlamydia team in Cornwall have the most successful screening service in the country.
Matt Sharp from the Chlamydia Screening Service, said:
“We’re always looking for new ways in which to encourage people to come forward and test.
“We try to be fun and quirky as it can be scary for people, so we need to make it as accessible as possible.
“What we like about working with mpad is that they understand how to hit our market and have come up with innovative ideas, especially the social networking, in order to do that.”
Outside London the Chlamydia team in Cornwall have the most successful screening service in the country.
Matt Sharp from the Chlamydia Screening Service, said:
“We’re always looking for new ways in which to encourage people to come forward and test.
“We try to be fun and quirky as it can be scary for people, so we need to make it as accessible as possible.
“What we like about working with mpad is that they understand how to hit our market and have come up with innovative ideas, especially the social networking, in order to do that.”